24 Sèvres

One MissionOf Artistic direction Of Interface designUser ExperienceDigital Strategy

The Uni agency has been selected by 24 Sèvres to design the new e-commerce website? A young team of designers intervened on location to collaborate efficiently with the CEO, the managers and the technical team. We Imagined the functional aspect of the UX design, managed the artistic direction of the UI design.

To meet user expectations and optimise needs, we brought our experience inUX design(User Experience Design). Abundant tests were done in order to identify problems that the user could face while navigating the platform. Following this, any and all difficulties identified were corrected rendering the interface more functional and user friendly. This expertise allows 24 Sèvre to have a high conversion and a low rebound rate on the entirety of its strategic pages.

The Interface Design along with the artistic direction was created in accordance with the key characteristic that define a luxurious look. Simplicity, Elegance and the choice of a dark color palette which brings out the finesse of the products. Our goal has been to optimise the mobile interface. In that format, the artistic direction takes part in optimising the image size of the product to allow for a large display on mobile devices.

In a strive towards an original look, the many illustrations, Icons and Pictograms showed were hand drawn by a collaborating artist Hadrien Durand Baïssas, allowing the 24 Sèvres Website to remain authentic with a unique style.

The making of the Illustration has been done with great care, color scheme as well as the animation, keeping in mind, the “Parisian” spirit.

To grow the maximum amount of visibility possible on the platform, the aforementioned website is available on all devices : computer, Mobile, IOS app and tablets.